My wife asked me how I was feeling about the fact that the wind down of Judy's Book got so much press in Seattle (Seattle PI, TechCrunch, etc). At first, I admit there was some shame. I felt like a failure and I was ashamed of not succeeding. Lately, however, I've been feeling (in an odd way) somewhat pleased about the public nature of the flame out. From my perspective, the publicity means that people cared about what we were doing at Judy's Book. This feels good.
In addition, the publicity means I don't have to have the awkward and painful experience of telling everyone about the failure. You know -- seeing people in cafes, holiday parties, and in public and being asked "how's it going at work?" and having to tell them some version of -- "oh, I laid everyone off a month ago and am winding down the company". People already know the facts and they come up to me and say "I'm sorry to hear about Judy's Book. What are you doing next?". This is much better in my opinion than having to constantly tell people the same story over and over again. Don't get me wrong -- I wish Judy's Book succeeded. I didn't start the company to end up winding it down. I'm just trying to share some of my feeling about having the wind down being so public.