Debunking start up myths with real customer research

I have a friend, Jay Haynes, who has been talking to me about the value of customer research in the process of new venture creation.  He talks about how valuable detailed research is into minimizing the risks of building something new that's tragically flawed. His blog is here.   I think he's more right than wrong. Check out his page on debunking start-up myths with real research.

Comments

[john]

Research first is the argument of the book Winning at New Products, which is still quite relevant to new ventures.

The book is about *failing fast*.