Simply Measured is a great story. The company started just over a year ago and was known as Untitled Startup (truly www.untitledstartup.com was the URL). Damon Cortesi and Aviel Ginzburg were the original co-founders. The company attempted to crowdsource their way to a business in the social media space. In the process of doing so, they created row feeder over a weekend. RowFeeder gained instant traction because of it's simple message and implementation -- the site was known for tracking tweets in a spreadsheet. But it wasn't until Adam Schoenfeld, the third co-founder, joined the company in April that the company really started to make sales and realize that it was in the business of taking data and giving the data back to customers so that they can manipulate it, play with it, and analyze it -- usually in a spreadsheet. Their customer list is friggin impressive -- Major PR companies, Fortune 500 companies, and social media elite all use the product. They have over thousands of customers relationships in less than a year! Check out the products rowfeeder and exportly. Guess what -- simplicity sells -- when executed well. This is going to be a big company one day soon -- you should check them out now!
Rowfeed is a truly, beautifully simple but super useful tool. I'm using it right now to track LaunchRock mentions on Twitter. It's great because we can notice influencers who are tweeting us (turned on Klout), and there's no other easy way to do this right now. It's also going to help us make a kickass post on how everything spread.
Posted by: Jameson Detweiler | February 03, 2011 at 01:02 AM
Yeh it's brilliant.
Posted by: Maggy Young | February 03, 2011 at 04:57 AM