Rand Fishkin from seoMoz gave an awesome talk to the Techstars group that got the my mind racing for how Lighter Capital could be better focused on SEO. A couple things he said I thought were particularly relevant:
1. SEO can be a great marketing tactic for startups to beat established businesses since it requires creativity and nimbleness instead of $$, which plays AGAINST the advantages of big company.
2. SEO can be really hard for startups that are introducing a new product that the market doesn't know they want - ie Lighter Capital's revenue-based loans are a type of hybrid between bank debt (which people know about) and VC equity (which people know about). So how does a startup like us get people who are searching for bank debt or VC to find Lighter Capital?
Thanks for the insights, Rand.